About Markus Hoefinger

Born and raised digitally

I was born in 1970, grew up in the Mostviertel and graduated from highschool at the Theresianum in Vienna in 1989. Since my school days I was a computer freak, wrote my first BASIC programs on the Commodore C64 and Texas Instruments TI-99A, was an early enthusiastic Compuserve user and came across the Internet during my studies at University of Economics in Vienna (WU-Wien) in the mid-90s - at that time the WWW did not yet exist, the available services were all non-hypertext like Telnet, WAIS, Gopher and E-mail.

In 1993 I co-founded the first Internet agency in Austria (at that time we called ourselves "Multimedia Agency"), we designed graphic user interfaces for POS systems, created multimedia CD-ROMs and programmed the first websites. At the same time, I completed my studies in business administration at the Vienna University of Economics and Business Administration (WU-Wien), where my focus was on the subjects of "Information Management" and "Computer Science". 

After joining the internet pioneer Pixelpark at the end of the nineties and Wunderman/WPP in the 00s, I sold my agency "PXP/X GmbH" to Accenture in 2019. I am a registered executive director of the Accenture GmbH in Austria, responsible for the digital consulting and agency business of Accenture Song with a team of more than 150 colleagues in Austria.

Creating digital experiences since 1993.

My current role at Accenture

Since co-founding the first digital agency in Austria in 1993, my business life has been dedicated to help businesses creating and building their online solutions and succeeding in digital business.

At Accenture Song, we’re reimagining business through experience.​ We connect deep human and business insights with the power of technology to define and deliver new realities. Experiences that can make lives easier, healthier, safer, and rewarding.

Together with my team we help corporates in all industries in Austria to design, build, communicate and run the best digital experiences for their clients.

Recent media activities
  • CASH-Das Handelsmagazin: Interview Shopping without Shopping
    Shopping without Shopping
  • DerStandard 2023: Die zwei Gesichter der künstlichen Intelligenz
    Die zwei Gesichter der künstlichen Intelligenz - Wirtschaft - derStandard.at › Wirtschaft
  • Horizont 2023, SXSW 2023: Raus mit den Kryptos, rein mit den Chatbots
    SXSW 2023: Raus mit den Kryptos, rein mit den Chatbots (horizont.at)
  • Horizont 2023, Wie Markus Höfinger von Accenture Song die Diskussion um ChatGPT sieht
    https://www.horizont.at/digital/kommentar/gastkommentar-wie-markus-hoefinger-von-accenture-song-die-diskussion-um-chatgpt-sieht-90490
  • Horizont 2022, Die Trends der South by Southwest Conference in Texas
    https://www.horizont.at/digital/kommentar/liefer-roboter--teure-nfts-das-sind-die-trends-der-south-by-southwest-conference-in-texas-87724
  • KURIER Interview 2021, Büro der Zukunft
    https://kurier.at/wirtschaft/karriere/buero-der-zukunft-wir-glauben-an-die-kraft-der-zufaelligen-begegnungen/401738571 
  • Horizont 2021, Fjord kommt nach Wien
    https://www.horizont.at/agenturen/news/accenture-interactive-design--und-innovationsberatungsagentur-fjord-kommt-nach-wien-85465
  • Podcast 2021, Experience Economy - Lust auf Marken
    https://open.spotify.com/episode/4YHuG7sx5NvgcSIMSDw7vt?si=L1ghY45ZSPOqghE5vhOlPA
  • Medianet 2021, Mehr Kundenerlebnis, weniger Markenimage
    https://medianet.at/news/marketing-and-media/mehr-kundenerlebnis-weniger-markenimage-42809.html
  • Die Presse 2020, Das Dienen liegt uns einfach nicht
    https://www.diepresse.com/5868307/das-dienen-liegt-uns-einfach-nicht
  • Der Standard 2020, Was User von digitaler Werbung wollen
    https://www.derstandard.at/story/2000113113604/was-user-von-digitaler-werbung-wollen-relevanz-und-keine-stoerung
  • Leadernet 2020, Geiz ist nicht geil, sondern dumm
    https://www.leadersnet.at/news/43738,geiz-ist-nicht-mehr-geil-sondern-dumm.html
  • TREND 2020, Viele Händler kennen ihre Kunden nicht
    https://www.trend.at/branchen/digital/digitalexperte-markus-hoefinger-viele-haendler-kunden-11564892
  • Digital Trust 2019, Handschlagqualität als entscheidender Wettbewerbsfaktor
    https://www.ots.at/presseaussendung/OTS_20191114_OTS0084/digital-trust-handschlagqualitaet-als-entscheidender-wettbewerbsfaktor
  • Trending Topics 2019, Es ist gefährlich, sich mit den GAFAs ins Bett zu legen
    https://www.trendingtopics.eu/es-ist-gefaehrlich-sich-mit-den-gafas-ins-bett-zu-legen/

Private stuff

Beside business I am interested in  #travel, #skiing, #windsurfing, #tennis, #technologie, #startups, #marketing and #photography. 

view my PHOTOGRAPHY portfolio
Markus Hoefinger - Santa Monica
Markus Hoefinger - London Subway
Markus Hoefinger - Berlin
Markus Hoefinger - Laguna Beach
Markus Hoefinger - Sifnos
Markus Hoefinger - Dubai Desert
Markus Hoefinger - Dubai Desert
Markus Hoefinger - Dubai Desert
See MORE at 500px

Contact

 markus@hoefinger.com

Private Website von Mag. Markus Hoefinger, Unternehmer - 1190 Wien.

Other domains: 

www.boutiqueapartments-vienna.com /

www.sonnenschilf.at

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