Trend Start-up Ranking 2026: Austria's 100 Best Start-ups (Trend)
As a jury member of the trend Start-up Ranking 2026, I joined 20 experts to evaluate the most innovative founders in Austria.
Read original article in German →From Dial-Up to AI
I'm Markus, a digital transformation expert, entrepreneur, and artificial intelligence advocate living in Vienna, Austria. I've been building digital experiences since 1993, when I co-founded Austria's first internet agency. In 2019, I sold my agency PXP/X to Accenture and served as Accenture Song Lead and Managing Director until 2025. I then moved to the private equity side, joining 3TS Capital Partners, where I lead growth investments in European tech companies ready for international expansion.
Sifnos Greece
Venice Beach California
London Tubestation
Laguna Beach California
Berlin Holocaust-Memorial
Shopping without Shopping (CASH)
An interview with CASH magazine about the future of retail and how the shopping experience is fundamentally changing.
Read original article in German →Die zwei Gesichter der künstlichen Intelligenz (Der Standard)
A guest commentary in Der Standard on the opportunities and challenges of AI in modern society.
Read original article in German →Wie Markus Höfinger von Accenture Song die Diskussion um ChatGPT sieht (Horizont)
An interview with Horizont on the impact of ChatGPT on the creative industry and digital marketing.
Read original article in German →Work
- Company
- 3TS Capital Partners
- Role
- Partner
- Date
- Company
- Accenture Song
- Role
- Managing Director
- Date
- Company
- PXP/X
- Role
- Founder & CEO
- Date
- Company
- Wunderman/WPP
- Role
- Managing Director
- Date
- Company
- PXP interactive
- Role
- Founder & CEO
- Date
- Company
- Pixelpark
- Role
- Managing Director
- Date
- Company
- useit!multimedia
- Role
- Co-Founder
- Date