I was born in 1970, grew up in the Mostviertel and graduated from highschool at the Theresianum in Vienna in 1989. Since my school days I was a computer freak, wrote my first BASIC programs on the Commodore C64 and Texas Instruments TI-99A, was an early enthusiastic Compuserve user and came across the Internet during my studies at University of Economics in Vienna (WU-Wien) in the mid-90s - at that time the WWW did not yet exist, the available services were all non-hypertext like Telnet, WAIS, Gopher and E-mail.
In 1993 I co-founded the first Internet agency in Austria (at that time we called ourselves "Multimedia Agency"), we designed graphic user interfaces for POS systems, created multimedia CD-ROMs and programmed the first websites. At the same time, I completed my studies in business administration at the Vienna University of Economics and Business Administration (WU-Wien), where my focus was on the subjects of "Information Management" and "Computer Science".
After joining the internet pioneer Pixelpark at the end of the nineties and Wunderman/WPP in the 00s, I sold my agency "PXP/X GmbH" to Accenture in 2019. I am a registered executive director of the Accenture GmbH in Austria, responsible for the digital consulting and agency business of Accenture Song with a team of more than 150 colleagues in Austria.
Since co-founding the first digital agency in Austria in 1993, my business life has been dedicated to help businesses creating and building their online solutions and succeeding in digital business.
At Accenture Song, we’re reimagining business through experience. We connect deep human and business insights with the power of technology to define and deliver new realities. Experiences that can make lives easier, healthier, safer, and rewarding.
Together with my team we help corporates in all industries in Austria to design, build, communicate and run the best digital experiences for their clients.