Digital Business.Three Decades.One Journey.

In 2019, Accenture Song acquired my agency PXP/X to strengthen its digital capabilities in Austria and the DACH region. As part of the acquisition, I became one of the Managing Directors of Accenture in Austria. I scaled the Austrian Song team from 30 to over 150 people and grew the annual revenue to more than €60 million. In addition to my Austria role, I served for two years as Song Data & AI Lead in DACH. I also took on the role of Deal Shepherd for the largest Song acquisition in recent years – the integration of Mindcurv, a company with around 700 employees across multiple countries. In this role, I was responsible for the full M&A cycle: from acquisition planning and due diligence to post-merger integration.

Leading 150+ creative and technology professionals

Successfully reacquired and restructured PXP/X GmbH, transforming it into a "Design and Build" digital agency.

Successful exit to Accenture

Directed operations at Wunderman PXP in Austria, delivering successful digital projects for local clients and establishing the agency as a strategic digital network hub for Germany, Switzerland, CEE, and the Middle East.

Digital hub for WPP/Wunderman

Led a management buyout (MBO) after the Dot-com bubble in 2001, restructuring the agency to achieve sustainable growth and profitability. Maintained a consistent ranking among Austria's top 3 digital agencies from 2000 and successfully sold the business to WPP/Wunderman in 2011.

Top 3 digital agency in Austria • Successful exit to WPP

In 1999, sold the majority stake in my agency to Pixelpark, then the leading new media pioneer in the DACH region with over 1,000 employees and a peak market capitalization of nearly €4 billion. As head of Austrian operations, I scaled the team from 15 to 100 employees.

October 1999 - new economy heyday with Pixelpark at the forefront

Co-founded Austria's first digital agency with my father in a 13th-century mill in the Waldviertel, branding it as a "multimedia agency." Grew the business and sold it to Pixelpark, a leading new media pioneer, in 1999.

Austria's first internet agency • Successful exit to Pixelpark/Bertelsmann